Behind the rapid popularity of the perfect diary

      C-beauty brand perfect diary is one of the earliest cosmetics brands in China to go to the world. The rise of this Chinese cosmetics brand began in China, using KOL marketing, joint brand, private traffic and other strategies. The case study of this perfect diary analyzes how this brand has become so popular in such a short time.   Since 2011, China's cosmetics market has continued to grow. In 2018, the market scale of China's cosmetics industry reached 369 billion yuan. China's cosmetics market has huge growth space, and some local brands are now very popular. According to the prediction of Goldman Sachs, by 2025, the sales of cosmetics in China will reach 145 billion US dollars, twice the market size in 2019.   Behind the rapid popularity of the perfect diary   Perfect diary is a young Chinese make-up brand established in 2016. Its target customers are women aged 20-35 with relatively high consumption power. In March 2017, it began...